Whatever Happened to Linden Lab's Blocksworld?

 
By Bixyl Shuftan

Longtime residents may remember the days of Rod Humble when Linden Lab's strategy then was to offer more than just Second Life, but either developing or buying other products they hoped would make up for it's then declining income from the virtual world. Among them was Blocksworld, which the Lab acquired in January 2013. Described as "a mix of Lego and Minecraft," it was clearly aimed at younger users than Second Life. It did have one advantage to the virtual world then, it was playable on tablets. 

 
By the middle of the year, Blocksworld was doing pretty good. The game in August 2013 was doing downloaded at a rate more than Candy Crush. It probably wasn't making nearly as much as the game, which was described to be making $880,000 a day at the time, as it was a top download in just the "Family" category. But it was the most successful of Linden Lab's products other than Second Life, and the only such product of the "Shared Creative Spaces" era that would remain at the end of 2014.

In 2019, Blocksworld was still listed as one of Linden Lab's products and was available in Steam. But a recent look at https://www.lindenlab.com shows both Second Life and Tilia, but no sign of Blocksworld. And checking the Steam page, there was the following message: Notice: At the request of the publisher, Blocksworld is no longer available for sale on Steam. Checking Wikipedia, "As the game got downplayed by Linden Lab, the game remained without updates since early 2018, then the servers were fully shut down on June 17, 2020."

So what happened to Blocksworld? There was an effort by Linden Lab too make something of it. In March, they announced an update that allowed players to sell content for virtual coin and allowed people to cash the coin in for real-life currency. According to a page in fandom.com. "The Fall of Blocksworld," there was also, "a contest to see who could build the best world based off of a theme, determined beforehand by the Linden Labs Employees," from about once a week to once a month, at least until 2017. The Lab also made a deal with Hasbro and people had access to "My Little Pony" and "Transformers" sets, and build characters from the shows.

Unfortunately, the Lab was being described as lax when it came to enforcing content rules. Rival groups began forming and started engaging in "wars" in which a group would build a world showing another group as getting clobbered. There were also players that were uploading obviously adult content. According the the page, Linden Lab didn't act on them at first, and the result was people leaving due to the drama and the family-environment tainted. Eventually it did start to ban adult content uploaders, but their solution to the "wars" was to limit players to building one world a day and just three models a day. The Lab also stopped the building contests and didn't renew their license to allow MLP and Transformer content. The Lab was also described as laying off the one employee whom was good at keeping the place from getting hacked and loaded with questionable content. Then came a glitch that kept people from logging into the computer version of Blocksworld and caused problems with the tablet app.

Over time the page stated, the game had dropped in popularity to the point the Lab decided it was a lost cause, and that was the reason it was shut down in June 2020 with no announcement.

It should be noted that "The Fall of Blocksworld" was the only page I found with reasons as to why Blocksworld was closed. If there's any players from the place that saw what happened, your comments are welcome

Source: Wikipedia, Linden Lab, Fandom,

Bixyl Shuftan